Audiences move fast and so should the way you communicate with yours. Expert communications advice can help boost your brand in the public eye, mitigate negative media coverage or help an organisation decide which trending platforms they should be focusing on to hit their target audience. As a senior consultant working across Australia’s media, political and PR landscape over the last 25 years, I have the skills and expertise to assist you with any advice, issue or challenge. Contact me anytime for a friendly, no-commitment chat.

The following professional services are available on a retainer or project basis:

  • Don’t have enough work for a fulltime communications staffer? Outsource to a professional for a fraction of the time and costs involved. I make it my job to know your business or brand. I am available on a retainer and project basis for businesses, councils, NGOs and entrepreneurs to deliver the best possible communications advice and action for your business or brand, including media content and advice, social media strategy, visual storytelling and tips on how to best communicate with your current and future audience across earned, owned and paid channels.

    Services include:

    Communications advice / Strategic plans / Media releases and pitching / Copywriting / LinkedIn account management / Digital marketing / Communications Audits / Shortform Video

    Case Study - Substance Misuse Limestone Coast (SMLC)

    As an NGO working in the health promotion and advocacy space and being dependent on continued government funding and grants, SMLC needed help to increase their brand and public awareness of their activities and cause - to help prevent alcohol and drug misuse in the Limestone Coast community. Since 2019, I have worked as SMLC’s Communications Advisor to develop strong relationships with local media, State political representatives and stakeholders and establish a presence in the regional community through regular issues-based campaigns and media reporting utilising a mix of traditional, digital and owned channels.

    Testimonial

    “Kate has worked as our Communications and Media Advisor since 2019 and has become a much valued member of our team.

    Her expertise and experience when it comes to media, government and stakeholder relations has been crucial to our success in creating awareness of our activities and cause as a not-for-profit organisation.

    As we are reliant on government funding, our public image is crucial and by strategic planning and continued communications, Kate ensures SMLC’s name is front and centre in the complex alcohol and other drug space, through our own channels and local and state media.

    During the pandemic, at a time when many organisations paused, Kate spurred SMLC into action, project managing a new dedicated website and creating our successful Time for Change campaign, designed to raise awareness of risky at-home alcohol use.

    Always innovative and creative, I highly recommend Kate to any organisation or business looking to take their communications to the next level.”

    - SMLC Project manager Sophie Bourchier

  • In today’s world, where reputations can be made or broken through a simple post or response, a smart business or organisation is proactive about their online reputation. My Online Communications Audit will dig deep into your paid, owned and earned digital assets and deliver you the audience data you need to help decide which platforms are working for you, and which you might need to invest in for the future. Strategic planning and insight provides valuable recommendations and ideas to boost your brand’s public image or future-planning capabilities. I also provide crisis PR and/or issues-based communications advice.

    Services include:

    Online Communications Audits / Crisis PR / Online Strategy & Advice / LinkedIn Account Management

  • These days, it pays to be proactive, not reactive. Many organisations are doing great work in the community, however good deeds are left untold. Regular planning and media releases to the right platforms and journalists can help tell great stories about the important work you or your organisation are doing, building your profile and your media relationships. After more than 25 years of working in and with Australia’s top newsrooms and publications, I have developed an extensive network of connections across local and state platforms.

    Crisis brewing? Or perhaps it’s already happened and the pressure is on to provide a response. I am available on a project basis to advise and plan for the right course of action for all channels.

    Tailored on-site media training sessions are also available for in-house communications staff.

    Services include:

    Research & Strategic Planning / Media Releases / Pitching & Media Relations / Media Training / Crisis PR

    Testimonial

    “Kate’s media knowledge was invaluable during her five years with our team, developing and implementing a comprehensive communications and media strategy plan for the Mount Gambier Electorate Office. Kate’s extensive and close working relationships with media outlets was critical in media coverage being delivered in a timely manner across multiple platforms, ensuring far reaching coverage.”

    - Member for Mount Gambier Troy Bell

  • Every person, business or brand has a story behind them, however it often requires the right person to tease out the good and package it. As a senior photographer and journalist of more than 25-years experience working across Australia’s top newsrooms and media organisations, I have the skills and expertise to communicate your story through visual storytelling - that magic combination of words and images - for every platform. How can you use visual storytelling in your business or organisation? Check out some work I did for OneFortyOne - stories that worked across multiple platforms, including their website, Annual Review, social channels and local media.

    I’m a professional photographer who specialises in people - teasing out their personalities and quirks and creating images that resonate, long after the photoshoot has finished. For more of my work, visit my Photography page.

    Services include:

    Word + Image Content Packages / Professional Headshots / Editorial & Portrait Photography

    Testimonials

    “Thank you so much - the shots are perfect. We loved hanging out with you and really appreciate your flexibility and commitment to the event, plus all your advice and guidance in the lead-up - it was a joy!”

    Claire Groves - The Embrace Collective

    “When I arrived for my photoshoot, Kate immediately put me at ease, she responded to my colours, sat me by the window in the afternoon light, and we chatted about the weather and life while she snapped away capturing all sorts of moods and attitudes, from serious moments to hilarious laughter.

    I loved her approach; Kate was able to recognise what lit me up and pursue those avenues.

    The results show animation, freshness and honesty, reflecting Kate’s relaxed, friendly and comfortable demeanour.

    The only problem now is which shot to choose!”

    Sally O’Connor - The Portrait Project

    “Kate did an extraordinary job photographing Fringe Mount Gambier. She would go to any lengths to get a great shot, put a lot of thought into her outcomes and was a pleasure to work with. We are constantly receiving requests from artists for her photos - they are in great demand! We look forward to working with her again.”

    Talie Teakle - Fringe Mount Gambier Marketing Coordinator

  • Looking to build momentum and awareness around an issue, new brand, product or announcement to the right audience? As an experienced campaign project manager, I work with you from concept to creation, utilising audience targeting to get the word out to the right people, across a broad mix of digital, traditional and media platforms. From simple one-off ads to year-long strategic campaigns designed to grab the attention of state political leaders, my guarantee is bold, innovative and creative campaigns that stand out from the crowd. Since 2018, I have both worked on and project managed local, State and Federal election candidate campaigns.

    Services include:

    Digital Marketing & Traditional Advertising / Political & Election Campaigns / Media Strategy

    Testimonials

    “In 2022, Kate was instrumental in developing the Future Mount Gambier campaign, which resulted in significant financial investment of $130m in the Mount Gambier electorate over the following four years. The extensive research that Kate undertook, and her close working relationships with industry experts was a significant factor in the success of this campaign.”

    - Member for Mount Gambier Troy Bell

    “Let’s put it simply – Kate’s campaign work got me elected.

    As someone used to getting things done quietly and avoiding the spotlight, Kate’s advice helped me develop a public persona which felt real and authentic.

    From the crafting of social posts to the timing of local media stories, there was purpose and strategy built in behind every word. Kate’s advice, strategy and experience is top level.”

    Max Bruins, Deputy Mayor, City of Mount Gambier

Interested to see more of my work? Many of my clients value confidentiality, however you can check out some of my published work and client projects here.